Language matters

14 Oct 2016 5:45 PM | John Heap (Administrator)

Sometimes it seems  difficult to get the productivity message over to people - the young aren't interested and it seem to be way down the priority list of many business people and politicians.


So, perhaps we have to try communicating in different ways - ways that 'chime' with intended audiences, using language thy relate to - and even using language that grabs their attention.


I saw an example of this recently with an agricultural productivity event being advertised under the banner of 'plows and cows' (US spelling, of course).


I noticed this event immediately - it had my attention.  Of course, the event still has to be effective - but getting people's attention is the first stage in giving them useful information.


There might be a danger in being seen to 'dumb down' but I think getting people focused on productivity should be our key aim.


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